MoHUA Launches 'Safai Apnao, Bimaari Bhagao (SABB)' Campaign Ahead of Monsoon 2025.

National

To prevent monsoon-related health hazards and ensure urban sanitation, the Ministry of Housing and Urban Affairs (MoHUA) recently launched the nationwide ‘Safai Apnao, Bimaari Bhagao (SABB)’ campaign on July 23, 2025. The campaign runs from July 1 to July 31, 2025 and aims to clean drains and promote safety under the broader Swachh Bharat Mission-Urban (SBM-U) 2.0.


      - The SABB campaign is MoHUA’s monsoon-preparedness drive that specifically focuses on drain cleaning, hygiene promotion, and public engagement across cities and towns. It emphasizes active participation from Urban Local Bodies (ULBs), citizens, schoolchildren, and civil society. The aim is to reduce health risks and vector-borne diseases during the rainy season by clearing blockages and promoting behavioral change.

      - As part of SBM-U 2.0, the SABB campaign reinforces the six “Swachhata Mantras”: clean hands, clean homes, clean neighborhoods, clean toilets, clean drains, and clean public spaces. These guiding principles are being promoted through social media campaigns, street rallies, and interactive programs in urban areas to instill hygiene practices among citizens.

      - Various states have innovatively participated in the SABB campaign. In Bihar, the Patna Municipal Corporation (PMC) introduced “Manhole Ambulances” — specially designed vehicles to conduct quick and safe manhole maintenance. In Delhi, the Municipal Corporation of Delhi (MCD) organized 'Pinkathon', a walkathon event featuring over 400 National Cadet Corps (NCC) girl cadets spreading awareness on hygiene.

Main Point :-   (i) In Maharashtra, the Navi Mumbai Municipal Corporation (NMMC), in collaboration with Dnyandeep Seva Mandal High School, conducted a Swachhata Rally involving 600+ students, teachers, and parents.

      (ii) In Telangana, multiple initiatives were launched such as door-to-door campaigns on waste segregation and desilting of drains to prevent waterlogging and improve public hygiene.

(iii) This proactive monsoon sanitation initiative by MoHUA is a key step in transforming Swachh Bharat into a daily practice and not just a campaign. With wide public participation, especially from schools, urban institutions, and local governments, SABB is becoming a people-led movement for clean and disease-free cities.

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