Gujarat Launches Jan Suraksha Santrupti Abhiyan to Expand Social Security Reach.
National
On July 1, 2025, Gujarat Chief Minister Bhupendra Patel launched the Jan Suraksha Santrupti Abhiyan from Gandhinagar. Running till September 30, this three-month statewide campaign aims to ensure no eligible citizen is left out of key social security schemes, bolstering financial inclusion and welfare delivery in line with PM Modi's “Sabka Saath, Sabka Vikas” initiative.
- This mission focuses on door-to-door identification and on-the-spot enrolment of underserved beneficiaries under major government schemes like PM Jeevan Jyoti Bima Yojana (PMJJBY), PM Suraksha Bima Yojana (PMSBY), Atal Pension Yojana (APY), and Pradhan Mantri Jan Dhan Yojana (PMJDY). It also emphasizes updating KYC details and opening Jan Dhan accounts to improve scheme coverage.
- At the campaign launch, CM Patel symbolized support by distributing â‚ą2 lakh cheques under PMSBY to three beneficiaries and issuing a Jan Dhan passbook, showcasing tangible financial empowerment through the initiative. Senior officials, including Finance Minister Kanubhai Desai and Principal Secretary T. Natarajan, were present to oversee the event.
Main Point :- (i) Gujarat leads in financial inclusion metrics, with nearly 1.93 crore Jan Dhan accounts, 90 lakh PMJJBY lives insured, and 1.92 crore PMSBY subscribers. So far, ₹21,409 crore has been transferred via Direct Benefit Transfer (DBT), underlining the state’s effective welfare governance.
(ii) The programme employs a decentralized implementation model: district collectors, urban local bodies, banks, and field officers form district action plans. Remote areas will be connected via video-conferencing, ensuring campaign reach even in far-flung communities. Local accountability is central to this grassroots push.
(iii) Aligned with the broader national goal of a financially inclusive India by 2047, the campaign addresses digital literacy and cyber fraud awareness. It supports PM Modi’s vision, reinforcing that every eligible citizen should access social protection, receive benefits timely, and live with dignity.
About Gujarat
Chief minister: Bhupendra Patel
Governor: Acharya Devvrat
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