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Kerala Launches "Operation Amrith" to Combat Antimicrobial Resistance.

State News | Dated: 13 Jan 2026

The Kerala Drug Control Department has launched "Operation Amrith" (Antimicrobial Resistance Intervention For Total Health) to prevent the overuse of antibiotics. The initiative aims to enforce the ban on selling antibiotics without a prescription (OTC sale) through surprise raids on pharmacies.

🎯 Key Highlights:

  • Pharmacies must maintain records of antibiotic sales and display posters stating "Antibiotics not sold without doctor's prescription".
  • The public can report violations via a dedicated toll-free number.
  • AMR was declared a "silent pandemic" by the WHO.

💡 Other Important Facts:

  • Operation: Amrith.
  • Objective: Stop Antibiotic Abuse.
  • Dept: Drug Control Dept.

📚 Test Your Knowledge:

Which state launched "Operation Amrith" to curb the illegal Over-the-Counter (OTC) sale of antibiotics?

Correct Answer: Kerala

🚀 Quick Recap:

About Kerala

  • CM – Pinarayi Vijayan
  • Capital – Thiruvananthapuram